Not to say this behavior is okay, but there are some companies that also just exploit the alternative to high heaven, like the post shows. You can pay $20 for a 12 cent replacement part, or order one and return it. Some people will pay for the part, but significantly less will when it costs and arm and a leg for something so cheap.
If I remember, the devil “bowed his head because he knew that he’d been beat”. So why did the devil give up so easily? Surely the trickster would have come up with some obscure reason for him to win the contest, unless he deliberately lost for an ulterior motive.