United Airlines starts serving passengers personalized ads on seat-back screens
www.cnbc.com
United's Kinective Media is the latest example of how airlines have adopted new revenue streams such as cobranded cards.

The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.

    • jol@discuss.tchncs.de
      351·
      9 months ago

      Oh please. It’s 2024, and you’re still wondering how a company knows who you are? The plane knows who is sitting on which seat, unless you change seats, and the airline has, at least: you email, your credit card, name, address, gender, age, nacionality, origin and destination. From there, they can ask a number of data brokers for more information like purchase habits, health, wheather you have children, your field of work, etc etc. Even if it’s one’s of those flights without assigned seats, there are cameras in the cabin. It would be pretty easy to face ID who is sitting where.

    • makingStuffForFun@lemmy.ml
      20·
      9 months ago

      Last time I had my phone plugged in to charge it, I noticed that it wasn’t on charge mode exclusively, but it was actually on File Share Mode.

      Now I don’t know if the airplane was able to instigate that connection mode, or why my phone was on that mode, but it did concern me incredibly that they were able to browse the files on my phone, when I just wanted it to charge.

      • rmuk@feddit.ukEnglish
        18·
        9 months ago

        And your email, identity document, photo, payment method… lots of fun data points to boil it down to a demographic of one person.

    • windtorn@beehaw.org
      3·
      9 months ago

      I would assume it’s mostly ads for tourist places or local attractions at your destination