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Journalists used to use the inverted pyramid for a reason. Direct marketers reversed that principle to create what evolved into clickbait. So clickbait, to me, automatically implies the opposite of journalism (advertising and/or propaganda) .
Journalists used to use the inverted pyramid for a reason. Direct marketers reversed that principle to create what evolved into clickbait. So clickbait, to me, automatically implies the opposite of journalism (advertising and/or propaganda) .